VOICE OVER THAT MAKES YOU FEEL
'It's not what they say, it's how they make you feel', M. Angelou
What do you feel when you watch or listen to a commercial? Its’ fundamental purpose is to push you to feel something – The need, the urge, the excitement, the passion to buy something, the drive to do something, to be someone. I help fulfill this purpose for my clients using my uniquely textured and grounded voice over to effectively create a call to action and build brand trust, bringing their vision to life.
Voice talent that is recognized....
Hi, my name is Deanna Johnston, a full-time voice over talent, located in ‘crazy’ Las Vegas with my awesome husband and 15 year old Pug, Ruby. I’m a OneVoice Award Nominee 2023, 2 x Silver Telly Award Winner 2024 with thousands of clients who have trusted me to be a voice for their brand, to drive their powerful message to be heard!
My voice is crafted out of layers of odd and unexpected experiences, twisted paths of overwhelming highs and gut wrenching lows, the beauty of nature and travel, the unconditional love of my dogs, the foundation of an amazing family and husband, and trusting my Faith all along the way.
The Power of Female Voice Over in Commercial Advertising
Breaking stereotypes & reshaping the commercial advertising industry with FEMALE NARRATION.
The power of a female voice over actor lies in their ability to convey a wide range of emotions and tones. Whether it’s a warm and nurturing voiceover for a baby product, a confident and authoritative voice for a financial institution, or a playful and energetic voice over for a lifestyle brand, female voice actors have a unique versatility to adapt to various advertising needs.
The rise of feminism and the push for gender equality have played a significant role in the increased visibility and recognition of female voice actors. Brands are now more inclined to align themselves with female empowerment and inclusivity, and hiring female voice actors is seen as a way to reinforce these values and send a powerful message of equality and representation.
Female voices are typically perceived as warm, nurturing, and empathetic, which can create a stronger emotional connection with viewers than their counterparts. This emotional resonance not only captures attention but also helps to build brand loyalty, trust and credibility for a brand that is progressive, forward-thinking and socially conscious.
WHY USE A FEMALE VOICE ACTOR?
Women, A Rising Prominence in the world of TV, Radio & Digital Ads.
Female voices often bring a unique blend of warmth, empathy, and persuasiveness to commercials, well suited for all types of advertising. A female can connect to and evoke emotions more freely and naturally some might say, which establishes a stronger connection with listeners. This is particularly effective in industries where trust and emotional connection are crucial, such as healthcare, beauty, and lifestyle.
Female voice actors possess a wide range of vocal abilities, typically because they walk a different path of life that allows them to connect more effortlessly to their emotions. They can switch between different tones, accents, and characterizations. This versatility enables them to bring a fresh and dynamic approach to commercials, injecting personality and authenticity into the brand’s message.
Compelling level of authenticity, * Relatability evoking trust. * Deeper emotional connection. Broader versatility & range. * Unique perspectives. * Growing influence in our society. * Greater purchasing power. * Main decision maker at home. * Broader audiences reached. * Impactful brand messaging.
Ruby thinks you should hire me!!!
SUCCESSFUL CAMPAIGNS USING FEMALE VOICEs
Nike - Dream Crazier
Poppi - The Future of Soda
Poppi - The Future of Soda
There are sooo many....but, one example of a successful campaign that pushed gender norms is the “Nike Women” series, specifically 'Dream Crazier'. Nike, known for its empowering and inclusive messaging, chose to feature female voice actors to amplify the stories of strong and determined women in their advertisements. These powerful voices not only captured the attention of viewers but also helped to reinforce the idea that athleticism and determination are not limited to one gender.
Poppi - The Future of Soda
Poppi - The Future of Soda
Poppi - The Future of Soda
Another impressive advertisement that came out recently this past 2024 during the Superbowl, was the 'Future of Soda' campaign for a pop soda called 'Poppi'. The voice actress impressively and effortlessly delivers a detached, calm, somewhat dry, flat, yet so intriguing and memorizing performance. It's subtle movements were just enough to keep a listener intrigued and 'thirsty'. A new trend in voice over seems to have resulted from this noteworthy campaign.
Dove - My Beauty My Say
Poppi - The Future of Soda
Dove - My Beauty My Say
The “Dove Real Beauty” campaign and 'My Beauty My Say' utilized female voice actors to challenge societal beauty standards and celebrate the diversity of women’s appearances. By using the voices of real women, the campaign aimed to inspire self-acceptance and promote a more inclusive definition of beauty. This approach not only resonated with audiences but also emphasized the power of female voices in influencing perceptions and promoting positive change.