Why use Deanna Johnston for your Auto Advertising?
Trust & Consistency!
Automotive advertising is exciting, but fast and constantly changing with new incentives, models and features. Deals are here now then gone tomorrow, and the voice-over actor you choose to work with needs to keep up!
I am a full-time professional female voice actor with the experience, technical expertise, versatile voiceover chops and fast delivery, all with an attention to detail and dedication to be your trusted partner!
"Ruby keeps me on my toes"!
Audi, Cadillac, Tesla, GMC, Meredes-Benz, BMW, Mazda, Jaguar
Automotive advertising campaigns are on the rise.
It’s safe to say that with all this buying and selling of vehicles in the US. there’s a ton of clever, catchy advertising campaigns all vying for your attention every minute of every single day working hard to convince you to buy a vehicle. We are bombarded constantly and from everywhere with cinematic videos on TV, flashy print ads, online campaigns on YouTube, social media, radio, podcasts, streaming platforms, giant billboards, mailers….it’s continual with a clear call to action, ‘Buy Now’!
Voice over is a key element in automotive advertising, encouraging and inviting you to take that step, ‘Now is the time’! ‘Don’t feel bad, go ahead you deserve a new car’! Whether it’s gently giving you permission to treat yourself to a new car because you deserve it, or maybe more enthusiastically pushing you to see yourself elevated in stature because of a vehicles’ clout. The perception is ‘You are what you drive in America’, so the producers of automotive advertising, has a field day with creative over the top ads, all using hard sell, friendly, convincing, powerful voice over.
Women are typically making the buying decisions...
Female Voice Over has become a ‘driving’ force in Automotive Campaigns. Most families are now 2 income families. The women are typically making the buying decisions, they are earning money, they at the center of the family, and for this reason, female voice over used in Automotive campaigns has become the norm.
Tier 1, Tier 2 & Tier 3 Auto Advertising
Fast delivery with several takes, broadcast ready files, dependability ★ I can help with that!
Whether your automotive spot needs an edgy, deep female voice with some grit and gravitas with a level of sophistication to appeal to your higher end customer.
OR a warmer, more caring and nurturing voice actor to nudge your customers into feeling a sense of trust, I can deliver the right voice for your dealership, bringing life to your message and increasing sales!
Maybe your dealership is community focused and wants to have a female voice over that reflects your sense of community pride with a friendly, girl next door, casual, easy breezy, real person voice over. I can provide you with a trusting, natural, grounded female voice over.
A punchy and energetic, hard sell female voice over to kick your customers butts up out of their seats to ‘buy now before it’s too late’!!!
A friendly, conversational and authentic female voiceover with a neutral American accent to send a subtle yet urgent message that ‘this deal wont last long’ and ‘don’t miss out’ - the hard sell.
Do you own or lease a vehicle? Thought so...
91.7% of households had at least one vehicle in 2022
Yes, the majority of us! Us Americans love our vehicles. Did you know that over 90% of households in the US own a car?! The Automotive industry is one of the largest and fastest moving industries in America. It’s the country’s largest manufacturing sector. In 2022, almost 9 million cars were built in the U.S. Almost 2.9 million ‘new’ cars were sold last year, and just over 36 million ‘used’ cars were sold. I was one of those, some might say ‘foolish’ Americans who bought a ‘brand new car’ in 2022, despite its way over priced price tag….
Automotive ads all competing for your attention.
The very first American-made gas powered car was sold in 1896. It was built only 3 years earlier by Charles Duryea and J. Frank who were bicycle mechanics at the time. Literally hundreds of companies entered the market during the next 10 years, but it was Henry Ford who took the market by storm with his Model N in 1906. In 1913, Ford was the 1st to introduce the assembly line and was able to produced more than three quarters of the world’s motor vehicles that year! The Dodge Brothers, Chrysler Corporation, GM and Chevrolet followed. But after the Great Depression and World War II, many car companies closed their doors, leaving the ‘Big Three’: Chrysler, Ford and General Motors who produced the majority of American cars.
Automotive Campaigns using Female Voices
'Subaru Loves to Care'
'Subaru Loves to Care'
'Subaru Loves to Care'
A beautiful ad by Subaru, 'Subaru Loves to Care' Initiative, as part of their June 2024 campaign. A wonderful example of a female voice actor instilling warmth and a caring, nurturing voice to really drive home Subaru's commitment to helping people and animals.
'Perfect 10'
'Subaru Loves to Care'
'Subaru Loves to Care'
Another example of an emotional and touching automotive ad using a female voice actor that came out recently is 'Perfect 10: The Kia big game commercial featuring the 2024 Kia EV9'. It's heartfelt, quiet and impactful.
'We Make WAH'
'Subaru Loves to Care'
'We Make WAH'
A wonderfully crafted and clever automotive advertisement for Hyundai Canada
'We make WAH'.
This ad features a calm, deep and
reflective female voice actor.